Taking the Shirt off Another Man’s Back
Barney’s, Loomstate, and the Sundance Channel have all teamed up to promote a greener COOP. You can take your old tee shirts to the COOP, get 20% off on any Loomstate tees, then go back before the 2008 holiday season and re buy you old tee shirt in a whole new form. Old tee shirts will be redyed and restructed into new recycled tee shirts. I am all for the ecofriendly, greener lifestyle, but I am not so sure I want to be wearing (let alone buying) someone’s old tee shirt. (WWD)
