Are celebrities becoming the next generation of fashion designers???
Today, WWD did a two-page spread on the lists of celebs doing either their own fashion line or collaborating with another company designing a line. Although this trend isn’t the newest thing to hit the block, it is definitely still stirring the fashion scene. With most “real” fashion designers sales down, retailers are definitely grasping on to anything that can sell. And of course, people want names they know. Gwen Stefani, an early entrepreneur in the fashion industry, has seemed to do her brand, LAMB, right. She has expanded from clothing to accessories and fragrances. Each collection reflects her and her unique style. Same goes for the Olsen twins, they are known by their their urban, edgy, chic style, which, The Row, Mary Kate and Ashley’s label, portrays. Others like, Lauren Conrad and Amy Whinehouse might not be so successful, probably due to their lack of involvement with the line. I say if you have the style and creativity to start something with longevity and orginality go for it otherwise…stick to what you do best!
