Macy’s All Encompassing Ad Campaign
Macy’s spring commercial campaign will feature their partnering celebs, including Mariah Carey, Santana, Gabriel Aubrey, as well as Donald Trump and Martha Stewart (trying to overlook the contention?)! The campaign will began airing this Sunday and is a bold attempt to promote the stores’ various departments. Each celeb represents their label, showing off how diverse the store and the shoppers can be. Macy’s is hopeful these commercials will re-brand the company to boost sales after a rough decrease this past January and February. (WWD)
