TSE is officially a “downtowner”
TSE relocated their flagship boutique to SOHO this past week. The new location, Wooster just south of Prince, was obvious to Augustine Tse, CEO, who sees a strong downtown customer base. The label is pushing forward in the fashion arena (this season you can find something other than a cashmere cardigan) with a new head, Tess Giberson, a new downtown post, and their stepchild line TSESAY. The back half of the store encompasses the newer TSESAY line which is chic, sporty, and at an affordable price point. The store’s clean lines, gorgeous lily arrangements, and friendly yet relaxed crew created quite the invitation to shop. The store’s whereabouts are perfect for locals as well as tourists who might move from the Broadway beaten path. (WWD)
